Gas Fridge Lighting

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I have the standard 3-way fridge in my 99 Coleman Mesa.  I have tested the 120 and it works fine.  My problem is with the gas portion.  When I try to light it I either get a huge flame (lost some finger hair) or nothing.  I am holding down the gas knob and pressing the red igniter button several times. I removed the cover and looked at the main burner and pilot.  All looked clean.  I even blew it off with some compressed air for good measure.  Everything seemed tight, clean, and in the correct location and the igniter has a good spark. If I stick my ear to it I can hear flow.  It appears that you are igniting the main burner to light the pilot, unlike the water heater where you are lighting the pilot only.  I wish the lighting was as simple as the water heater (after lighting it correcly of course).

I hate the idea of taking it to the dealer for something that should be simple.

Anyone have any shared learning on this one?  Thanks.