this is so fascinating

[wiininkwe]

http://www.steelcitysfinest.com/HondaAccordAd.htm
 

There are no computer graphics or digital tricks in the  film.
Everything
you see really happened  in real time exactly as you see it. The  film
took
606 takes. On the first 605  takes, something, usually very minor,
didn't

work.

They would then have to set the whole thing up again. The crew spent
weeks
shooting night and day. By  the time it was over, they were ready to
change
professions. The film cost six  million dollars and took three months
to
complete including full engineering of the sequence.

In addition, it's two minutes long  so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of
us
in clover for a lifetime.  However, it is fast becoming the most
downloaded
advertisement in Internet history. Honda executives figure the ad  will
soon
pay for itself simply in "free"  viewings (Honda isn't paying a dime to
have
you watch this commercial!). When  the ad was pitched to senior
executives,

they signed off on it immediately  without any hesitation -- including
the
costs.

There are six and only six hand-made Accords in the world. To  the
horror of
Honda engineers, the  filmmakers disassembled two of them to make the
film.

Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from  those two cars. The voiceover is
Garrison  Keillor. When the ad was shown to Honda executives, they liked
it
and commented on how amazing  computer graphics have gotten. They fell

off their chairs when they found out  it was for real. Oh. And about
those
funky windshield wipers. On the new  Accords, the windshield wipers have
water sensors and are designed to start  doing their thing automatically
as
soon  as they become wet. It looks a bit weird in the  commercial.
 
T

[MtnCamper]

Amazing!

[Michicampers]

Very kewl!

[birol]

I would do it for half the cost and half the stuff and pocket the 3 million believe you me